20 | July
BILLBOARD ADVERTISING SOUTH AFRICA
Navigating the OOH (Out-Of-Home) media landscape in South Africa can be tricky. There are various FAQ about billboard advertising that need to be simplified for all marketing managers or business owners alike.
1. Billboard pricing in South Africa
Billboard pricing is dependent on various factors like size, location, duration, and other key elements that would determine a billboard price. Billboard prices generally start at R14 000 per month and can range up to R200 000 per month. Although this pricing may seem rather expensive for a marketing execution, the reach received from billboards will ensure that your brand gets the exposure it deserves.
2. Billboard locations in South Africa
Pinpoint Media can assist with outdoor advertising platforms on a national scale throughout South Africa. Whether you are looking to target a lower demographic in a taxi rank or decision makers in Gauteng, Kwazulu-Natal, or Cape Town our team can put options together that will ensure the right audience is targeted.
3. Billboard advertising companies in South Africa
Dealing with over 200 billboard owners requires constant face-to-face meetings and costly experiments where that time and money could be dedicated elsewhere for optimal results. The main reason why hundreds of clients have chosen to deal with Pinpoint Media is that we offer a one-stop solution for all your billboard advertising and do not have to spend precious time contacting many billboard companies in South Africa.
4. Digital Billboards Vs Static Billboards
There are various factors that support both Digital billboard options and static billboard options. Digital billboards offer creative flare that is unachievable on a static billboard although you are required to ‘share ’the billboard with other advertisers. Static billboards offer the opportunity for your brand to own the billboard although it does come at a productional cost for printing and flighting