Tracking The OOH Advertising Pulse
The outdoor advertising industry is constantly advancing with the times. Combining the digital flare in the outdoor advertising world is a relatively new phenomenon to reach South Africa. The practical issue any billboard salesman is tasked with would be producing sufficient data which motivates client for further spend. For some reason insecurity has been ingrained within the outdoor media industry and has resulted in a decrease of pricing for billboard platforms. This has however led to a rise in innovative concepts from outdoor advertising companies. Out Of Home (OOH) advertising is one of the most lucrative and effective ways to advertise your business and there is sufficient data to back this up. Although the below statistics on billboard advertising are significantly different in South Africa, the underlying truth about OOH media is still relevant.
- 37% commuters report noticing and outdoor advertising platform
- 47% commuters reported receiving directional information from outdoor advertising
- 68% commuters frequently make their shopping decisions while driving