What is Outdoor (OOH) Advertising?
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home. This includes billboards, wallscapes and posters seen while “on the go”. It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. […]
Billboard Pricing in South Africa
URBAN BILLBOARDS | R12 000 – R22 000 DIGITAL URBAN BILLBOARDS | R15 000 – R50 000 HIGHWAY BILLBOARDS | R25 000 – R70 000 LARGE FORMAT BILLBOARDS | R90 000 – R250 000 PRICING OF BILLBOARDS IN SOUTH AFRICA DEFEND ON VARIOUS FACTORS. ALTHOUGH THERE IS A COMMON PRICING TREND WITHIN THE OUTDOOR ADVERTISING […]
5 Tips to Execute a More Effective Billboard Campaign
Choose the right location for your target audience Design an artwork that stands out Execute your duration in the correct time Choose the right platform for your brand Tie your campaign into other platforms
Pinpoint Media South Africa Solutions
300 000+ LOADED ON OUR INVENTORY We are constantly meeting with billboard media owners around South Africa to ensure that we are able to offer the best possible billboard and street pole options ONE CONTACT | CHASELIST | INVOICE Rather than dealing with many billboards companies in South Africa we can handle everything for you […]
Many billboards and platforms have made the transition to digital. Should your brand go digital or continue with traditional?
In South Africa Out-of-home, or outdoor advertising plays a significant role within the marketing and communications industry. In a recent wave many media owners have decided to convert billboard structures to digital. The Outdoor advertising industry has not limited the digital transformation to billboards, Street Furniture, Street Pole Advertising, Washroom Decals, Interior Taxi Branding and […]
Why Using An OOH Agency Saves You Time, Money And Ensures Successful Campaigns
Communicating in the out of home (outdoor) advertising space can be time consuming, stressful, and expensive if not done properly. The amount of work it takes to research suppliers, negotiate fair prices, and execute campaigns on time can be costly. The general process that any marketer will go through to execute a simple outdoor advertising […]
Selecting The Right Size Billboard
Choosing the right billboard for your campaign is crucial and with the different sizing options available it can get overwhelming. Below we have broken down the most commonly used options for billboards in South Africa. Billboard structures are strategically located along main arterials throughout South Africa. The average consumers automatically assumes that billboards are limited […]
Tracking The OOH Advertising Pulse
The outdoor advertising industry is constantly advancing with the times. Combining the digital flare in the outdoor advertising world is a relatively new phenomenon to reach South Africa. The practical issue any billboard salesman is tasked with would be producing sufficient data which motivates client for further spend. For some reason insecurity has been ingrained […]
